Blue Cross Blue Shield

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When you're looking for the right person for the job, you want to see samples of work they've done within your industry or something similar to your project. I've been in the business for nearly twenty years, so chances are I've got something to show you that proves I have the expertise to help make your project a success.

If you don't see what you're looking for here, please call my office at 815-439-9160 so I can send you relevant samples and a client list.

The biggest name in healthcare insurance needed a veteran copywriter that could bring strong SEO expertise and content writing skills to four newly redesigned websites. And they needed someone who could bring innovative content strategy ideas to the table. To help ensure success, they contracted me for over a year.

Worked collaboratively with an SEO team to ensure excellent organic SEO

An SEO scorecard system was used for new website content on critical pages

Project included an initial copy quality assessment of all pages across four sites (IL, OK, TX, AZ)

Comprehensive content writing for all four sites, including areas targeted for employers, physicians and other B2B partners.

Services included:

Comprehensive content audit (four sites)

Content consulation

Plan presentation strategy consulting

Comprehensive content writing

Articles for Health & Wellness section

Scripts for member demos

www.bcbsil.com www.bcbsok.com www.bcbstx.com www.bcbsaz.com

Other healthcare and insurance clients: Abbott Laboratories, Alexian Brothers, Bankers Trust Insurance, Chart-Tech Health Technology, CNS Insurance, Elsevier Scientific and Medical Publications, Health Advisors, HealthScape, Howard University Medical Research, Old United Insurance, LaGrange Memorial Hospital, Lapis Holistic Health, LaRabida Hospital, Loyola Medican Center, Nu Biologics, Omron, Ortho-Med Services, Rausch Rehabilitation, Siemens Medical